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Survey for Master's Thesis

Duration: 5-7 Minutes 

Introduction

Thank you for taking part in this academic study. This study is being conducted as part of a master's thesis at the TUM School of Management.

This survey aims to examine users' perceptions of financial content and social media advertisements. You will be shown two fictional social media ads and asked to share your opinions and impressions. These were created for research purposes only.

The survey will take approximately 5-7 minutes to complete.

Your participation is entirely voluntary, and your responses will be collected anonymously and cannot be traced back to you. You may stop at any time without giving a reason and without consequences. 

The collected data will be used exclusively for academic research purposes.

Before continuing, please confirm that:

  • you are at least 18 years old,
  • you voluntarily agree to participate in this study,
  • and you understand that your responses will be used for academic research only

If you have any questions about this study, please contact Andrea Espinosa at andrea.espinosa@tum.de

Thank you for your time and help!

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.